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This web page has the following in the web site, "We are the Las Vegas Firefighters Benefit Association LVFBA; representing a membership of active duty and retired Las Vegas Fire and Rescue Firefighters, Arson Investigators, Inspectors and other Fire Communications and support staff." We viewed that the web page also stated " We host a variety of events such as golf tournaments, poker tournaments, the firefighters ball and other exciting activities throughout the year to engage the local community and boost the morale of our members." It also said " See how you can help." The header had lvfba as the highest ranking search term. It is followed by las vegas firefighters benefit association, las vegas fire, and las vegas firefighter which isn't as ranked as highly as lvfba. The next words they uses is vegas firefighter. las vegas benefit association was included and might not be understood by web crawlers.